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The Enchanting Tree

The Enchanting Tree

The Enchanting Tree for Perrier-Jouët reinvents the gesture of champagne; each participant picks a champagne-filled flute from the tree. Wreathed in anemones, the champagne service is made up of suspended golden branches that can be used to hang six Perrier-Jouët flutes. The iconic flutes, adorned with anemones designed by Emille Galle in 1902, can be filled whilst in the tree, elegantly lifted out and served. The champagne moment becomes a memorable experience.

The collaboration with Perrier-Jouët is rooted in a shared vision and appreciation of nature, Art Nouveau & craftsmanship.

I wanted to create a functional object that evokes emotions and dreams. Here, utility is beautiful and beauty has utility.

The Enchanting Tree The Enchanting Tree

Utility is beautiful

and beauty has utility

For the reveal of The Enchanting Tree at the Saatchi Gallery, London, a large-scale version ‘Flute Tree’ was created and has gone on to be the centrepiece at many Perrier-Jouët events.

The Enchanting Tree
The Enchanting Tree The Enchanting Tree
The Enchanting Tree 1
The Enchanting Tree 2
The Enchanting Tree 3

Photography by Angela Moore, Michaël Boudot MKB Agency