August 2012

Fantastical footwear collaboration with Tracey Neuls pops up exclusively at Selfridges London

We’ve collaborated with footwear designer Tracey Neuls for London's biggest design week of the year and it’s available exclusively at Selfridges.

The meeting between Tracey Neuls and Tord Boontje was one of those moments when the world felt very small despite one being Canadian and the other one Dutch. They found their approach to design to be uniquely similar despite Tracey being a footwear designer and Tord a product designer.

Previously in 2010, their like-mindedness resulted in a special edition shoe where Tracey used a printed fabric of Tord's - normally seen on furniture. This playful approach to design has brought them back together in 2012 celebrating.....Squirrels! As it turns out, both Tracey and Tord have a great liking for these inquisitive, clever, little town and country creatures.

Together these two designers have created footwear where time is suspended and there are no rules of play.

The shoes are like unique collectors items and this limited edition collection is available exclusively at Selfridges from August 27 – September 16 2012.