December 2011
We’ve collaborated with Philips for The Pop-Up Generation - Design Between Dimensions an exhibition by Lidewij Edelkoort, trend forecaster and visionary from Paris, which is currently on show at MOTI, Museum of the Image in Breda, The Netherlands.
In the exhibition The Pop-Up Generation, the design curator and former director of the Design Academy Eindhoven presents designers and artists who embody this movement, some of whom have worked in collaboration with industries from the province of Brabant, are doing research into new ways of working and techniques.
At the start of the 21st century, the world is a cacophony of different cultures, destitute economies, innovative mass media and hyper technology. Old structures disappear and are replaced by a longing for synergy that flourishes with the new worldwide means of communication. In the practice of design, disciplines merge and worlds are linked together; 2D & 3D, analogue & digital, culture & capital, science & art, nature & technology and local & global.
Edelkoort explains that “Nestled in that no man’s land, a new era with new work is being prepared; artistic and elastic statements that without a doubt are shifting between all disciplines and all dimensions.”
In both the exhibition and the book entitled The Pop-Up Generation - Design Between Dimensions (Bis Publishers), Edelkoort has selected designers who make transience and the immaterial visible; as an apparition; from pop-up shops, pop-up events and guerrilla brands to moving merchandising and architecture. Moving in the sense of motion and action, but also in the sense of the emotional, aimed at the senses.
The dynamism of pop-up is reflected in the exhibition: its flexibility and versatility is a source of inspiration for many disciplines. Visitors will experience multi-media installations, see films and performances that become clocks, chairs, graphics, songs and lights, meet new characters animated by technology, witness computer programmes that make books magically come to life, and encounter cardboard and textiles that pop-up into animals, mushrooms, fashion, furniture and masks. Roles shift, connect and merge to the extent that there seems to be only one universal and elastic discipline that pops up, moving constantly between dimensions, and possibly trying to define a new one.
The Pop-Up Generation - Design Between Dimensions runs from 13 December 2011 to 12 April 2012 and will then tour to other destinations.