April 2015

Milan 2015: Scent and Psyche. The Garden Of Wonders - A Journey Through Scent

Located in the beautiful Orto Botanico in the Brera district of Milan, we were invited to interpret an old Czech perfume, Waldes Et Spol, as part of BE OPEN’s ‘ The Garden Of Wonders. A Journey Through Scent ’.

Titled Scent and Psyche our installation, along with those of 7 other designers, each exploring a different perfume brand, previewed during the Milan Furniture Fair and continues to 24th May for the EXPO 2015.

My interpretation of Waldes Et Spol is linked to the Bohemian roots of the brand going back to the early 1900's. A contemporary interpretation of this origin, this is an opportunity to reinvent the brand with the launch of a concept for a new scent product where scent is a dynamic, living system - TB

BE OPEN is an international foundation which operates in the field of design and creativity.

Visit the installation from 13 April to 24 May at Orto Botanico di Brera, Via Fratelli Gabba 10/ Via Brera 28, Milan.