Projects: Installations

 

Scent and Psyche

Located in the beautiful Orto Botanico in the Brera district of Milan, we were invited to interpret an old Czech perfume, Waldes Et Spol, as part of BE OPEN’s ‘The Garden Of Wonders. A Journey Through Scent’.

Titled Scent and Psyche our installation, along with those of 7 other designers each exploring a different perfume brand, previewed during the Milan Furniture Fair and continues for the EXPO 2015.

My interpretation of Waldes Et Spol is linked to the Bohemian roots of the brand going back to the early 1900's. A contemporary interpretation of this origin, this is an opportunity to reinvent the brand with the launch of a concept for a new scent product where scent is a dynamic, living system - TB

This exhibition about perfume features a new chandelier (rust and Swarovski crystals), studio made fans (collaboration with Won Seok Jung), aromatic plants, a new sofa by Fratelli Boffi and a large mirror by Moroso.

2015  •  BE OPEN

Related projects: Hello Lovely

Scent and Psyche, Installations, Studio Tord Boontje
Scent and Psyche, Installations, Studio Tord Boontje
Scent and Psyche, Installations, Studio Tord Boontje
Scent and Psyche, Installations, Studio Tord Boontje
Scent and Psyche, Installations, Studio Tord Boontje
Scent and Psyche, Installations, Studio Tord Boontje
Scent and Psyche, Installations, Studio Tord Boontje

Photography by BE OPEN, Studio Tord Boontje and Won Seok Jung