Combining both aesthetics and practicality, The Enchanting Tree for Perrier-Jouët reinvents the gesture of champagne in which each participant plucks a flute from the tree. Wreathed in anemones, this unique champagne service is made of suspended golden branches that can be used to hang the six Perrier-Jouët flutes, blossoming at the base of an ice bucket to preserve the champagne’s coolness. The iconic flutes of Perrier-Jouët can then be filled whilst in the tree, elegantly lifted out and served. This elegant service accessory showcases the champagne moment as a memorable experience.
The Perrier-Jouët and Tord Boontje collaboration is rooted in a shared vision and appreciation of Nature, Art Nouveau & craftsmanship. Using Nature as an inexhaustible source of inspiration, the designer has reinterpreted nature light-heartedly to create a fairytale in honour of Spring, with floral forms flowing through a golden tree.
I wanted to create a functional object that evokes emotions and dreams. Here, utility is beautiful and beauty has utility.
2013 • Designed for Perrier-Jouët