Projects: Products

The Enchanting Tree, Products, Studio Tord Boontje

The Enchanting Tree

Combining both aesthetics and practicality, The Enchanting Tree for Perrier-Jouët reinvents the gesture of champagne in which each participant plucks a flute from the tree. Wreathed in anemones, this unique champagne service is made of suspended golden branches that can be used to hang the six Perrier-Jouët flutes, blossoming at the base of an ice bucket to preserve the champagne’s coolness. The iconic flutes of Perrier-Jouët can then be filled whilst in the tree, elegantly lifted out and served. This elegant service accessory showcases the champagne moment as a memorable experience.

The Perrier-Jouët and Tord Boontje collaboration is rooted in a shared vision and appreciation of Nature, Art Nouveau & craftsmanship. Using Nature as an inexhaustible source of inspiration, the designer has reinterpreted nature light-heartedly to create a fairytale in honour of Spring, with floral forms flowing through a golden tree.

I wanted to create a functional object that evokes emotions and dreams. Here, utility is beautiful and beauty has utility.

2013 • Designed for Perrier-Jouët

Related projects: Flute Tree

The Enchanting Tree, Products, Studio Tord Boontje
The Enchanting Tree, Products, Studio Tord Boontje
The Enchanting Tree, Products, Studio Tord Boontje
The Enchanting Tree, Products, Studio Tord Boontje
The Enchanting Tree, Products, Studio Tord Boontje
The Enchanting Tree, Products, Studio Tord Boontje
The Enchanting Tree, Products, Studio Tord Boontje

Photography by Angela Moore
Event photography by Michaël Boudot MKB Agency